Social media: a revolutionary way of communicating and connecting with others. Excitingly enough, this method of relationship building is not limited to interpersonal relationships – individuals can use sites like Facebook and Twitter to engage with their favorite brands, the media and, best of all, causes! Philanthropic organizations and causes are now regularly using social media sites to engage supporters and increase awareness. However, many nonprofit organizations, big and small, have failed to recognize the different “levels” of engagement that exist among users on social media platforms – and with this failed recognition comes missed opportunity.
Unlike advertising and more traditional donor cultivation methods, Continue reading
